Don Bosco Veedu Society Releases short film ‘Mayakkaam’ to generate awareness on the adolescentdrug abuse

To create an awareness on the negative effects of drug usage Don Bosco Veedu Society releases a short film named Mayakkam

Fr Jiji Kalavanal, Rector DB Veedu society congratulates Ms Kavitha Viswanath

In a concerted effort to combat the rising issue of adolescent drug abuse, the Don Bosco Veedu
Society unveiled a powerful short film titled “Myakkam.” The film, directed by Smt. Kavitha
Viswanath and produced by the Don Bosco Veedu Society, aims to raise awareness among the public
regarding the detrimental effects of drug usage among teenagers. The unveiling ceremony took place
on January 31st, 2024, and was officiated by Rev. Fr. Jiji Kalavanal, the esteemed Rector of the Don
Bosco Veedu Society. The event marked a pivotal moment in the society’s ongoing mission to address
pressing societal issues and uplift vulnerable segments of the population.
“Myakkam” delves into the stark realities of adolescent drug abuse, portraying the negative
consequences and the ripple effects it has on individuals, families, and communities. Through
poignant storytelling and compelling visuals, the short film endeavors to shed light on the dangers of
substance abuse and encourage proactive measures for prevention and intervention. Speaking at the
release ceremony, Rev. Fr. Jiji Kalavanal emphasized the critical importance of addressing drug abuse
among adolescents. He reiterated the society’s commitment to providing support, education, and
resources to combat this pressing issue, underscoring the collective responsibility to safeguard the
well-being of the youth. Smt. Kavitha Viswanath, the talented director behind “Myakkam,” shared her
insights into the creative process and highlighted the significance of utilizing art as a catalyst for
social change. She expressed hope that the film would spark meaningful conversations and inspire
positive action within communities. The release of “Myakkam” signifies a collaborative effort
between the Don Bosco Veedu Society and its partners to confront the complex challenges associated
with adolescent drug abuse. As the short film resonates with audiences across various demographics,
it serves as a poignant reminder of the need for vigilance, empathy, and support in addressing this
pervasive issue.
In the wake of its release, “Myakkam” stands as a testament to the power of storytelling in fostering
understanding, empathy, and meaningful societal change. Through continued advocacy and
community engagement, the Don Bosco Veedu Society remains steadfast in its commitment to
building a safer, healthier future for generations to come.